How To Become CEO Of Your Health

Rob Rossiter, CEO of Fountain Health Insurance.

CEOs and other top executives deal with a lot of daily stress and responsibility. Recent headlines have pointed to the negative health impact of leadership responsibilities. the Wall StreetJournal put it bluntly: “One Secret to a Longer Life: Don’t Become CEO in an Embattled Industry.” Alternatively, a Harvard Business School Report titled “Dying to Lead: How Reaching the Top Can Kill You Sooner” detailed a study that showed high-level business executives of a major American corporation (GE) died three to five years earlier on average than lower -level workers due to their work-related stress.

As a result, many leaders are becoming more proactive about their health. In the same way they lead their companies, they are taking command of their health and seeking out new and innovative ways to increase performance and stop disease and illness before they become problematic.

Taking Control Of Your Personal Health

Here is one example: A patient CEO came to our parent company for diagnostic testing a few years ago because of a family history of heart disease. While his heart health turned out fine, the doctors did find a thyroid condition that could have been fatal had it gone untreated. If he had waited for symptoms to appear, it could have seriously affected not only his productivity but also his quality of life. The procedure is much easier to treat due to capturing the problem early.

This CEO now has yearly diagnostic testing done and even invested in insurance to allow all of his employees to have access to the same annual testing. He is one of a growing number of executives who are recognizing the importance of becoming CEO of their personal health—and providing their team with access to do the same.

Groundbreaking next-generation diagnostic tools, often combined with artificial intelligence (AI), provide a snapshot of one’s health with detailed, in-depth accuracy, in real time. This allows executives to make proactive decisions so they can mitigate health risks and avoid a crisis such as a heart attack, stroke, diabetes or even cancer—setting them up for good health, high performance and longevity.

I believe there will be more medical breakthroughs in the next three years than in the last century combined. The convergence of healthcare innovations with AI, genomics and improved analytics have dramatically advanced and altered medical diagnostics—and will continue to do so. For example, 90% of heart disease is preventable. Also, an AI coronary artery scan can assess your present-day risk by identifying newer, soft plaques that are prone to rupture. This new risk assessment will allow you to take steps—whether big or small—early enough to make a significant impact.

Finding illness before it becomes a catastrophic event, rather than treating the disease after it has progressed, can be the difference between a medical problem being treatable or dire. New precision diagnostics such as multi-cancer early detection tests, full-body and brain MRIs with AI, AI coronary artery scans and continuous glucose monitoring make it possible to detect cancer, Alzheimer’s risk, heart disease, diabetes and more before they progress. This data-driven diagnostics revolution promises to shift healthcare from reactive (treating illness after it’s caught) to proactive (identifying illness before it progresses).

Perform At Your Peak

In the way that healthy companies dramatically outperform their peers, healthy leaders are more effective leaders and improve a company’s bottom line. Becoming CEO of your health gives you the ability to look at your health in real time and make adjustments that not only benefit longevity but can increase performance and provide peace of mind that reduces stress.

To be the best leader, you need to be in the best health possible. You owe it to your company, family and self to put yourself first and optimize personal health so you can perform at your peak.

The information provided here is not intended as medical advice, diagnosis or treatment. You should consult with a qualified healthcare provider for advice concerning your specific situation.


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